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More On 'Destination Chesterfield'...

Friday 1st October 2010

Huw Bowen talks to the assembled business leaders at the B2net stadiumThe Chesterfield Post brought you news of an exciting new project, run by business leaders and councillors in the town and launched earlier this week. We now can tell you more about 'Destination Chesterfield'.

Chesterfield Borough Council Chief, Huw Bowen (left), and key local business people have driven the project that builds on existing achievements to deliver a new approach in promoting the town and Borough's many assets and regeneration projects to further improve what Chesterfield has to offer. Funding has now been secured from the European Regional Development Fund to deliver this new approach with the local business community playing a central role in its success.

Destination Chesterfield LogoThe town, famous for its iconic Crooked Spire and markets, is attracting interest and investment from a number of key developers and it's physical assets, along with it's central location, rich heritage, and modernity are all helping to build it's confidence and reputation as a place to live, study, invest and visit.

Cllr Ray Russell, Leader of Chesterfield Borough Council said: "This is a project of strategic importance to the Borough. No single organisation owns the place of Chesterfield. We all have a stake in its future and this project brings together public and private sectors to speak confidently about the place and what Chesterfield has to offer to business, investors and visitors."

A variety of marketing materials have been produced to support the Destination Chesterfield project. These are available through the 'Chesterfield Champions' programme that encourages businesses to positively promote Chesterfield and help make the town more competitive, attract new investment and improve its offer.

Delegates reading the 'storybook'

Bolsterstone Group plc, one of the organisations behind the town's largest regeneration project - 'Chesterfield Waterside' -has become one of the first 'Chesterfield Champions' and Pete Swallow, Managing Director said: "It's a very competitive time for places and businesses and it's important for potential investors and visitors to understand what we have to offer so they can choose to come here.

The Destination Chesterfield project is a great opportunity for all organisations in the town to come together and share their part in promoting the Chesterfield story with more confidence and consistency, which will benefit the whole of the local economy in the longer term. We jumped at the chance to join and to influence how we promote ourselves."

To find out more about the Destination Chesterfield project, visit www.investinchesterfield.co.uk



 

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